A spectacular London location
In the heart of Soho, this hotel is at the centre of London's buzzing, cultural hub. Step outside to be met by Leicester Square, Piccadilly Circus and the myriad shops, bars, cafes, restaurants, theatres and more that are the area's hallmark. It's perfect for celebrations and city exploration day and night.
Glitz and glamour
Tech-savvy and ultra fashionable, the interiors of the hotel and the experience you enjoy is state of the art and unlike anywhere else. A five-star destination, there are 192 luxury rooms and suites, many with city views and all with a touch of playfulness in the style. Every need is met at the swipe of an iPad, while even the pillows are like no other, designed by fashion disrupter, Jack Irving.
Detox and retox
The hotel's AWAY Spa and fitness experiences have been described as an opportunity for detox and retox, thanks to a slick gym on the sixth floor overlooking the West End, adjacent to a sauna and steam room. The ultra-modern facilities are complete with its own EAT Menu featuring cocktails and mocktails as well as a range of light, healthy meals to set you up for the rest of your day.
Top-to-toe treatments
Following a pre-treatment Elixir shot, treatments at AWAY Spa are all about indulgence. Using the famously beautiful [COMFORT ZONE] brand in their therapies, it's about results driven, sustainable and high end skincare, designed to make you look your best. Finish off with a bespoke tan from industry leader James Harknett, and you're ready to paint the town red.
Party vibes
Cocktails and entertainment are the cornerstone of the whole experience, but none more so than in the bar and restaurant. The Perception is the luxe lounge style restaurant where you dine, as well as enjoy music and live events. High ceilings, theatrical lighting and convivial seating set the scene for a club-style sense of occasion, while gourmet food is the cherry on top.