We have all had a lot of time at home and the powers at Netflix and the like must have been scrabbling around like lunatics trying to find enough content to fill our collectively voracious appetite. Amongst our interests over the last year has been a newly invigorated interest in wellness. From the health of the planet to the sugar in our food, there’s information everywhere about what we should and shouldn’t be doing. So, has Netflix made you more engaged with wellness trends or just confused you?
At the start of the year, spa trends predicted by the Global Wellness Summit included a surge in big media wellness, resulting in more wellness information than’s accessible to a larger audience rather than the privileged few.
They said:
“for anyone serious about “wellness for all,” more wellness experiences at more big media platforms is a story of unprecedented reach and affordability - and 2021’s big trend. The future? More collaborations between Big Media and the wellness world and binge-able wellness programming of all kinds - a trend that could impact billions of lives and feels awfully overdue.”
The ability to access more information on more subjects in our world is an incredible, democratising opportunity for all. However, we also know that as it’s impossible to understand all information on complicated subjects in short instalments, and that online media also has its limitations, a healthy balance in what we engage with is also a good thing.
It’s an incredible thing that wellness is beginning to get the attention that it should in our lives - after all, it is something most of us are in pursuit of (consciously or otherwise) most of the time. We don’t want to feel tired, or stressed or lacking in energy or anxious, and we’re beginning to become more engaged with the things that can help us enjoy life more fully.
We also know that the mental health toll of Covid-19 (in addition to the challenges that physical and mental health presented without a pandemic), is only just beginning to emerge. For example, “more than 42% of people surveyed by the US Census Bureau in December reported symptoms of anxiety or depression in December, an increase from 11% the previous year.”
Does big media present an opportunity for us all to feel more engaged with wellness? What do you think?
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